GLENDALE, ARIZ.—I ran into Hanno Setele, a reporter for ORF-TV, an Austrian public television station here to cover the Super Bowl. Of course, it’s really no surprise that there’s a great deal of international press wandering around the highways of this vast desert sprawl, but Austrians, too?
I’ve always associated Austria with pastry, atonal music, waltzes, Kurt Waldheim and Arnold You-Know-Who, but it never crossed my mind that American-brand football was on the liesure agenda of the typical Viennese man on the street.
Setele, who is based in Washington, D.C., set me straight.
“Super Bowl night is a big night,” he said. “Thousands of people are out on the streets, going to parties at hotels.”
That’s amazing when you consider that the time difference across the Atlantic will mean that the contest between the New York Giants and New England Patriots will last well after midnight, Vienna time. They must be crazy. There must be something in the wiener schnitzel to make people stay up so late to watch an hour of football interrupted by six hours of commercials and over-produced half-time entertainment.
ORF has covered 11 Super Bowls, mostly forgettable games. But the Super Bowl is never really about the game, is it?
At the very least, however, the Austrian people must be well-versed on the creative efforts of American advertising. I wonder if they like commercials featuring chimpanzees as much as I do?
Setele said football has a strong fan base in Austria and it’s only getting bigger. Generally speaking, European interest shouldn’t be that surprising, he noted. After all, 75,000 British attended a regular season game betweeen the Giants and Miami Dolphins at Wembley Stadium, a dreary, low-scoring game played in wet, cold weather. I saw that game on television, and turned it off after the first quarter.
The favorite amateur local team is the Vienna Vikings, Setele said, adding, “Of course they couldn’t play Double-A here.”
(Frankly, I bet the Mamaroneck High School Tigers could probably whip them.)
The Vikings draw about 8,000 to 9,000 fans at their games, while Austrian soccer attracts up to 10,000, he said.
“It’s been catching up,” Setele said
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Before you know it, they’ll have Austrian Nascar and professional bull riding. And then, where will our standing in the world be?