Last week, I wrote a column about how poorly the nation’s college students performed on a 60-question civics and history literacy test developed by the Intercollegiate Studies Institute. The test was given to 14,000 seniors and freshmen in 50 schools and most failed.
The highest average grade, a D-plus, was recorded at Harvard University. Pretty bad. I took the online test and got an 81.6, a low B. Some colleagues at the newspaper took it as well with mixed results. One guy got a 46, and another got 55 out of the 60 multiple-choice questions right, a 91.6.
You have to read or pay attention in class to do well on that test. But here’s a 20-question “quiz”:http://www.cramersweeney.com/smartmarketing.html which measures how much marketing information about product brands, mascots, jingles and other worthless junk you’ve passively soaked up from years of being bombarded by TV commercials.
The test was sent to me today from by friend Tim Hays of Hastings. He “aced” it. I got 16 out of 20 right, an 80 score.
See how you do.